NixCon 2020: Online Edition

How Nix grew a marketing team
10-17, 14:05–14:30 (UTC), Main Stream

In my talk I'd like to go over:

  1. Why Nix community needs a marketing team
  2. What have we been up to in marketing team in the last 6 months
  3. What are the plans for the next 6 months

Marketing, and non-technical work in general, is all too often an afterthought for developers or worse it is viewed as something negative. I really wish it weren’t the case. Having clearly defined problems, audience and strategy should be as important to us as having clean and tested code. This is important for Nix. This is important for any project that aims to succeed.

Senior Software Engineer at Tweag I/O